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Rocio Santos
Case study

Kolmeo — Debit Now

Designing a Tenant-Controlled Payment Model

Role
Senior Product Designer, Payments squad
Timeline
12 weeks, Feb–Apr 2024
Team
Two product squads, 20+ cross-functional members
FinTechPropTechPayments
Hero image — full column width
01Overview

When scale met a broken payment experience

Kolmeo was processing over $1 billion in rent a year across 60,000 properties, and tenants still had two bad options for paying it: automatic withdrawals they couldn't adjust, or a one-time BPAY code they had to re-enter every cycle. I designed Debit Now, a control-first payment experience that shifted trust back to renters. My remit covered end-to-end UX for tenant-facing payment flows, cross-squad alignment, MVP scoping, validation and iteration.

By 2024, Kolmeo was serving some of Australia's largest independent agencies, including Little Real Estate and Nelson Alexander, processing over $1 billion in rent annually. At that scale, the payment experience was still fundamentally broken.

Tenants had two options. Direct Debit automated withdrawals but stripped them of visibility or control. BPAY meant manually entering a single-use code in their banking app every time, which led to frequent errors, a steady stream of support tickets, and roughly $0.88 in fees per transaction, adding up to over $1M a year absorbed by agencies.

Kolmeo had recently shut down its native tenant app after some poor product decisions. Kolmeo for Tenants (KFT) was the reset: a browser-first, self-service product meant to lighten the load on property managers and hand control back to tenants. It had soft-launched with a small group of pilot agencies, but without a real payment experience, it wasn't delivering on that promise.

Debit Now was the answer. The challenge was introducing a new payment rail into a high-trust, compliance-heavy ecosystem without adding friction for any party in the triangle: tenant, agency, or owner.

Project goals:

  • Integrate a new payment rail into the existing tenant app without disrupting established workflows
  • Build trust and perceived control by clearly differentiating Debit Now from Direct Debit and BPAY
  • Deliver a focused MVP under tight deadlines, prioritising high-impact features within backend and compliance constraints
  • Design for system variability, so the experience held up even when Debit Now was unavailable or disabled for certain tenants
02Problem

The problem

Tenants needed a secure, efficient payment method that gave them real control and flexibility. Direct Debit removed control entirely. BPAY replaced it with friction-filled manual work. Neither served the modern renter, and neither gave property managers a way to reduce support load.

The challenges I was designing around

Cross-squad alignment in a fragmented system. Debit Now needed coordination across two independently operating product squads. Misalignment between them created inconsistencies in UX direction, payment logic, and rollout sequencing. Keeping a coherent experience meant continuous alignment between Payments and Mobile, with every design decision accounting for technical dependencies and system-wide impact.

Tight timeline and shifting scope. The project ran on a 12-week MVP window under changing business priorities and backend constraints. Weekly reprioritisation meant not every intended flow could make the initial release. I had to make clear trade-offs: prioritise the high-trust, high-clarity flows and defer lower-impact enhancements to later phases.

The Australian rental tech landscape. Australian tenants are often sceptical of new payment tools, thanks to transaction fees, privacy concerns, and a general perception of landlord bias baked into rental platforms. The job wasn't just introducing a new payment method. It was designing something that actively reinforced autonomy, transparency, and control to counter that distrust.

03Approach

Approach

01

Competitive landscape and positioning

I reviewed the leading rental and property management platforms, PropertyMe, Console Cloud, Property Tree, Sorted, and Rent Better, to see how they structured tenant payment flows. Competitors prioritised clarity but offered limited flexibility or control once a payment method was selected, and their error handling and benefit communication were both underdeveloped. That gap became our positioning. Debit Now would be the control-first payment experience, differentiated by transparency, flexibility, and clear status feedback inside a high-trust environment.

02

Customer journey mapping

I mapped tenant payment behaviour across the full tenancy lifecycle: onboarding, early tenancy, recurring payments, ongoing management, and lease renewal. Two friction patterns stood out.

  • Low perceived financial control during early payment setup, especially when tenants felt locked into an automated system
  • Anxiety at payment confirmation moments, where unclear status feedback eroded trust

That shifted the brief. This wasn't just about adding a new payment method, it was about reinforcing autonomy and reassurance at the moments tenants felt most exposed. I prioritised structured payment selection during onboarding, transparent account management controls, strong confirmation states, and less reliance on manual intervention.

03

Narrowing the MVP

During MVP scoping, bank account management came out as the critical trust lever. Tenants needed clear visibility and control over the accounts connected to their rent. Building a full financial-settings suite would have blown the timeline and pulled in backend dependencies across squads we didn't have time to coordinate.

So instead of a comprehensive suite, we shipped a focused, high-trust core: clear visibility of connected accounts, secure add/edit/remove flows, validation and confirmation states, and explicit default account selection. Narrow scope, but it held the line on trust while staying inside the 12-week window.

04

System touchpoints and experience impact

Having previously worked on Kolmeo for Managers within the Payments team, I already knew how much of the payment logic ran off-platform and backend-driven. That shaped how Debit Now needed to integrate, not just visually in the tenant app, but structurally across the whole payment ecosystem.

Tenant experience (Kolmeo for Tenants, mobile and web). The interface focused on control and transparency: add, manage, and deactivate bank accounts; set up and digitally sign the Debit Authority; view Debit Now alongside Direct Debit and BPAY inside Payment Settings; define default payment preferences. The design priority throughout was autonomy without added complexity.

Property manager experience (Kolmeo for Managers, desktop). Because payment processing and reconciliation mostly happened in the manager platform and backend, Debit Now had to align operationally too. Key decisions: integrating Debit Now into the existing payments suite architecture, updating Debit Authority copy for compliance clarity, and deliberately restricting property managers from initiating payments on a tenant's behalf, to preserve tenant control.

My prior payments context meant I caught these touchpoints early, which cut down cross-squad misalignment and headed off downstream operational friction before it hit engineering.

04Design

Design solution

Debit Now needed close collaboration with engineering because of backend dependencies and payment infrastructure constraints. Every technical review forced real design refinement, not just visual tweaks.

Three rounds of iteration

Iteration 1: Reducing system complexity. Early concepts prioritised flexible payment selection and visibility. Technical review surfaced backend limitations around payment state handling and reconciliation logic. I simplified the interaction paths and cut branching logic to fit the payment architecture, while keeping the tenant's sense of control intact.

Iteration 2: Strengthening validation and edge-case handling. As integration deepened, validation gaps showed up around bank account handling, authorisation states, and error scenarios. I built in clearer validation feedback, structured confirmation states, and proactive error messaging, so backend failures never surfaced to tenants as confusion.

Iteration 3: Trust, consistency, and accessibility. Final refinements focused on trust signals and visual clarity across the whole journey: improved hierarchy, tighter microcopy, and accessibility work, so a compliance-driven flow read as clear rather than restrictive.

Usability and concept validation

Early testing showed strong overall receptiveness to Debit Now, but it also surfaced trust dynamics that shaped the final design.

Naming and concept clarity. Debit Now was understood immediately and didn't confuse anyone. The value proposition was mostly clear, though users unfamiliar with tenant platforms needed a bit of contextual explanation. I reinforced benefit messaging and added subtle first-time-user guidance.

Trust and control. A key split emerged around automatic deductions. One group was comfortable with automation because they trusted their property manager. Our primary target group, the majority, was resistant, driven by trust concerns, past bad rental experiences, and a strong preference for manual control. That validated the whole premise: tenant autonomy, not automation, had to be the centre of the design. I leaned into manual control, clear confirmation states, and explicit visibility over payment timing and account selection.

Bank account setup preferences. Participants split between wanting the property manager to set it up for convenience, or wanting to set it up themselves for privacy and control. I prioritised tenant-controlled setup to reinforce security and autonomy within MVP scope.

Information architecture. Users expected bank account management to live under profile or avatar navigation, while "Preferences" read to them as broader payment control. I adjusted the IA and labelling to match those mental models and cut navigation friction.

"If my real estate agent was more to this way, I'd want to use the app because it's really easy and straightforward."

Visual design: adding a bank account, end to end

Connecting a bank account is where trust gets tested, so clarity and perceived security mattered more here than visual polish. The flow used a progressive, step-based structure to keep cognitive load low during financial input, with clear validation and confirmation states so backend errors never surfaced as user confusion. Consent moments during the Debit Authority signing were made explicit, and tenants got immediate visual confirmation once an account was set up, to cut the anxiety of "did that actually work."

Prioritised throughout: clarity over flexibility, validation over speed, confidence over automation.

Engineering handoff and implementation alignment

Given the financial and backend dependencies, a clean handoff mattered as much as the design itself. I defined detailed interaction states (loading, validation, failure, disabled), documented edge cases like duplicate accounts, invalid BSBs, and authorisation timeouts, and clarified backend-driven constraints directly in the Figma specs to avoid over-engineering. Rather than handing over static mockups, I stayed in the loop through builds, validated edge-case behaviour, and adjusted flows to keep frontend UX and backend logic consistent, which cut ambiguity and prevented rework during integration.

05Outcome

Outcome

Debit Now launched within the 12-week MVP window and rolled out across 15 to 20 pilot agencies, reaching an estimated 4,000 to 6,000 tenants in the initial release.

30%
reduction in support issues and manual workarounds
$1M+
in annual BPAY transaction fees saved for agencies
15K → 35K
active Debit Now users at launch, growing through 2026
$4B+
total rent processed on the Kolmeo platform since 2020

Beyond the feature itself, Debit Now strengthened Kolmeo's competitive position by giving them a control-first payment alternative that spoke directly to tenant scepticism about automated rent systems. It shifted the perception of payment from something the landlord controlled to something the tenant drove, inside an ecosystem that hadn't earned much trust to begin with.

06Learnings

Learnings

Trust outweighs usability. Adoption tracked with a tenant's existing trust in their property manager more than it tracked with interface clarity. Payment design in rental ecosystems has to prioritise perceived autonomy first.

Backend architecture shapes UX more than you'd expect. Off-platform logic had a direct impact on user-facing flows. Getting technical alignment early is what prevented downstream rework.

Scope discipline protects experience quality. Deferring the nice-to-have flexibility in favour of high-trust, high-clarity interactions made the MVP stronger, not weaker, and cut implementation risk.

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